Dr. Squatch Settlement: How to Claim by November 27

If you bought Dr. Squatch soap, shampoo, deodorant, or other products labeled “natural” in the United States between November 2018 and August 2026, you can claim $0.50 for each product, up to 25 products, by November 27, 2026. Opting out and objecting close much sooner, on October 13. The settlement website says the plaintiffs allege Dr. Squatch called certain products natural “even though the Products contained certain ingredients Plaintiffs allege were synthetic.” The amount per product can also move up, which the website does not say.

The quick answer

• Who is in: “all Persons who purchased Covered Products” in the United States between November 1, 2018 and August 29, 2026, except people who bought for resale and Dr. Squatch’s own employees and their families
• Covered products: anything Dr. Squatch sold that carries the word “natural” on its label. The FAQ lists 19 men’s natural products, from bar soap and body wash to toothpaste and wipes
• The payment: $0.50 per product, up to 20 products with proof of purchase and up to 5 more without proof, so at most 25 products and $12.50 per household
• The twist: the agreement says the payment “shall be increased on a pro rata basis” if claims come in low, and cut if they come in high
• Deadline: November 27, 2026 at 11:59:59 p.m. Pacific, online
• Opt-out and objection deadline: October 13, 2026
• Court status: the final approval hearing is March 2, 2027. Payment follows approval

Key facts at a glance

Question	Answer
Case	Guzman v. Dr. Squatch, LLC, No. 25STCV03523, Superior Court of California, County of Los Angeles
Settlement amount	$9,000,000, which also pays the lawyers, service awards, and the administrator
Per product	$0.50
Limits	20 products with proof, 5 without, and one claim per household
Most you can claim at face value	25 products, $12.50
Claim deadline	November 27, 2026, 11:59:59 p.m. PST
Opt-out and objection deadline	October 13, 2026
Hearing	March 2, 2027, 10:00 a.m. Pacific, Department 11, 312 N. Spring Street, Los Angeles
Ways to be paid	Check, PayPal, Zelle, or e-Mastercard
Administrator	Dr. Squatch Settlement Administrator, P.O. Box 1389, Baton Rouge, LA 70821
Phone	1-855-706-1956

The date that comes first: October 13

Opting out or objecting is due October 13, 2026, six weeks before the claim deadline. If you stay in, the FAQ says you “will become a Class Member bound by the terms of the Settlement Agreement and Final Judgment, thus forfeiting your right to sue on your own regarding any claims that are part of the Settlement.” What you give up is narrow: claims about Dr. Squatch’s use of the word “Natural.” The released claims “do not include claims the Releasing Parties may have, if any, against the Released Parties for personal injury damages or products liability relating to the Products.”

The FAQ suggests excluding yourself only if you “already have filed (or intend to file) a lawsuit or arbitration against Defendant.” An opt-out must be signed and include your name, address, and phone number, and “must be submitted electronically or postmarked no later than October 13, 2026.” An objection must be mailed to the administrator by the same date, and if you object you can still file a claim.

What the lawsuit says

The plaintiffs allege that Dr. Squatch labeled products natural when they contained ingredients they say were synthetic. Dr. Squatch’s position: it “has at all times denied, and continues to deny, the allegations,” and “maintains that the Products were properly labeled as natural.” The court has not decided who is right.

Who is in the class

The website describes the class as everyone who bought covered products “from Dr. Squatch, LLC” in the United States between November 1, 2018 and August 29, 2026. The agreement’s wording is wider: “all Persons who purchased Products in the United States during the Class Period,” excluding anyone who bought “for resale.” The covered products are “all products manufactured, sold, or distributed by Dr. Squatch currently or in the past” that carry the word natural on the label, and the FAQ’s list is long: men’s natural bar soap, body wash, shampoo, conditioner, deodorant, toothpaste, lotion, cologne, face wash, hand soap and sanitizer, lip balm, shave butter, post shave, beard oil, and wipes. Check the label on what you bought.

How much you can get

Each valid claim “shall receive a payment of $0.50 per Product for which Proof of Purchase is provided, up to a maximum of twenty (20) units,” and with no proof “$0.50 per Product, up to a maximum of five (5) units.” The two stack: “if a Claimant makes a claim for twenty units with Proof of Purchase and for five units without Proof of Purchase, that Claimant shall receive compensation for twenty-five units for $12.50.” Households count as one: “Each Household is limited to and may only submit a single Claim Form,” where a household is “all Persons residing at the same physical address.”

Proof is narrower than it sounds. The agreement defines it as “a point of purchase receipt from a third-party retail source (including physical and on-line retail sources).” A store receipt or an Amazon order fits. The documents do not say whether an order confirmation from Dr. Squatch’s own website counts as third-party, so if you bought direct, upload what you have and expect the no-proof limit of five as a fallback.

Why the $0.50 is not fixed

This is the part the website leaves out. The agreement says that if the total value of valid claims is more than what remains of the $9,000,000 after expenses, fees, and service awards, “the Settlement Benefit payable for each Valid Claim shall be reduced on a pro rata basis.” If it is less, “the Settlement Benefit payable for each Valid Claim shall be increased on a pro rata basis.” The website’s wording, “calculated pro rata based on the number of Valid Claims,” points the same way.

How much remains? The September 29 fee motion asks for $3,000,000 in fees (one third of the fund), $42,219.68 in costs, and $40,000 in service awards, with $10,000 each for two plaintiffs who were deposed and $5,000 for each of the other four. The FAQ puts notice and administration at an estimated $475,000. If the court grants everything, that leaves about $5.44 million for claims (our arithmetic), enough to pay face value on roughly 10.9 million units. Whether the final payment lands above or below $0.50 depends on how many people claim, and the number is not known yet. The class counsel declaration says “The final Net Settlement Amount will be reported in connection with the Motion for Final Approval, which is not due until next year.” We found no per-claim ceiling in the payment paragraphs. The court may award less than requested.

How to file

Online. The claim form says “Your Claim Form Must Be Submitted On or Before November 27, 2026 at 11:59:59 PM PST.” You do not need a claim ID: it offers “I DO NOT have a Settlement Claim ID and want to complete a Claim.” The steps are claimant information, payment eligibility, certification and payment options, and confirmation.

What you certify. The agreement says the claim form asks for your name and mailing address, your email address, that you made the purchases “directly at a retail establishment or online,” that they were “not made for purposes of resale, commercial use,” and the total number of products you are claiming, signed under penalty of perjury. You can upload proof of purchase images for each claimed purchase.

Online or paper? The website tells you to “complete and submit the Claim Form online.” The agreement says “Claim Forms may be submitted in paper via regular U.S. mail or online.” If you want to mail one, ask the administrator at 1-855-706-1956 or by email.

Choosing how to be paid. The agreement says “Settlement payments shall be issued via check and digital payment methods (including PayPal, Zelle, and e-Mastercard).” Checks stay valid 180 days, e-Mastercard payments do not expire, and other digital payments are re-issued if you take no action for 30 days. If a check is uncashed or a digital payment unclaimed after two attempts, the money goes to a second distribution to other claimants if that is practical, and otherwise to an unclaimed property office.

Where the documents disagree

The start date. The website says the class begins on November 1, 2018. The agreement defines the class period as “November 17, 2018 through the date 45 days after the entry of the Court’s preliminary approval order,” and its sample claim form says purchases “between November 17, 2018” and the end date. If you bought in the first half of November 2018, the two disagree, so keep the receipt.

Who paid for what. The FAQ lists the fund as paying lawyers’ fees of up to one-third, and then says it will “separately pay Class Counsel’s expenses and costs (up to a maximum of $50,000).” The agreement says the $9,000,000 is “all-inclusive,” covering relief to class members, service awards, the fee award, and administration. The fee motion treats the fees, costs, and service awards as coming out of the net amount. So the lawyers’ share and the administrator come out of the same fund as your payment.

Where you buy proof. See above: “third-party retail source” is the agreement’s definition, and the site’s class description says “from Dr. Squatch, LLC.”

What the product labels will change

Dr. Squatch agreed to change how it labels the products: either adding wording such as “Always 98-100% Natural” or “At Least 98% Natural,” or removing the word natural. Bar soap, shampoo, conditioner, toothpaste, and deodorant sticks must carry the new labels within 12 months of final judgment, and everything else within 18 months. The company may keep selling existing stock.

What doing nothing means

Unless you opt out, you are in the class. If you do nothing, you get nothing, and you give up the right to sue Dr. Squatch over the “natural” labeling.

Check that it is real

The website says “This is the only authorized website for this litigation.” File only at the settlement site or its claim page, which is run by Eisner Advisory Group. Treat any message that asks you to pay a fee to claim as suspect.

Quick answers to what people search

Is the Dr. Squatch settlement real? Yes. It is a California state court class action, No. 25STCV03523 in Los Angeles Superior Court, with a $9,000,000 fund and a hearing on March 2, 2027.

How much will I get? $0.50 per product, up to 20 with proof and 5 without, so at most $12.50 at face value. The payment can rise or fall depending on how many people claim.

What is the Dr. Squatch claim deadline? November 27, 2026, 11:59:59 p.m. Pacific, online.

Do I need receipts? No for up to 5 products. With proof of purchase from a retailer you can claim up to 20 more.

Can my whole household claim? No. One claim per household, meaning one physical address.

Should I opt out? Only if you already have your own case against Dr. Squatch over the labeling. The deadline is October 13.

When will I be paid? After final approval on or after March 2, 2027, and after any appeals. The site has not posted a date.

Bottom line

If you bought Dr. Squatch products since 2018, file one claim for your household at the settlement site by November 27, 2026. Claim up to 5 products with no proof and add up to 20 more if you have retailer receipts. The $0.50 is the face rate, not a guarantee: the final amount depends on the number of claims and on what the court awards the lawyers. Decide about opting out before October 13, which most people do not need to do.

Class definition, benefits, deadlines, claim instructions, and fee requests quoted from the court-authorized settlement website, its FAQ and claim page, the Settlement Agreement, the fee motion, and the class counsel declaration, read on October 6, 2026. Settlement terms can change, and the settlement site is the authority on your claim. This is general information, not legal advice.